Cloud communication platform for MENA

Connect your business with every customer

Etwasel (إتواصل) is a browser-based cloud platform that unifies contact center, omnichannel messaging, CRM, ticketing, and Arabic AI — with zero hardware.

Try the platform → See services

One browser · Five services · Instant cloud deployment

Deploy inminutes

5-in-1Integrated services
WebRTCBrowser softphone
OCIMENA cloud hosting
AR + ENArabic-first AI

One browser. Five services. Zero hardware.

Replace fragmented phone systems, messaging tools, CRMs, and helpdesks with one Arabic-first cloud workspace — built for MENA businesses.

Everything agents need in one place

Enterprise capabilities delivered through a simple web browser — selectable per user.

📞

Contact Center

Full cloud contact center replacing traditional PBX hardware — queues, IVR, recording, and live monitoring.

WebRTC softphone IVR & queues Call recording Wallboard
🌐

Omnichannel

All digital customer conversations in one unified inbox — WhatsApp to email to live chat.

WhatsApp Messenger Email · SMS Live chat
👥

CRM

Communication-driven CRM with click-to-call, full interaction history, and pipeline management.

Customer profiles Click-to-call Pipeline
🎫

Ticketing

End-to-end support tickets auto-created from calls and messages, with SLA tracking and escalation.

SLA alerts Escalation CSAT
🤖

Arabic AI

Embedded intelligence across voice and messaging — transcription, sentiment, summaries, and smart replies for Arabic and English.

Call transcription Sentiment analysis Smart replies Arabic NLP

Built for MENA. Ready for the cloud.

Technical depth and local fit — without the complexity of five separate tools.

01

All-in-one platform

Contact center, omnichannel, CRM, ticketing, and AI share one data model — agents work from a single browser tab.

02

Arabic-first experience

Designed for Arabic-speaking markets with bilingual AI, local support, and MENA timezone coverage.

03

Zero hardware

WebRTC softphones in any browser. No desk phones, no on-site PBX, deploy in minutes on Oracle Cloud.

04

Isolated cloud infrastructure

Dedicated FreePBX instance per customer on OCI, encrypted media, Azure disaster recovery, and MENA data residency.

Who we serve

Primary: SMBs digitizing customer operations. Secondary: call centers and CX teams across MENA.

Geographic focus

  • Egypt
  • Saudi Arabia
  • United Arab Emirates
  • Kuwait
  • Jordan
  • Morocco

Industries

  • E-commerce & retail
  • Healthcare
  • Real estate
  • Financial services
  • Logistics
  • Customer service departments

Ready to connect?

See Etwasel live — or talk to us about your team’s contact center and CX stack.

Open demo.etwasel.com Contact us